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Case Study

LinearGo-to-Market Strategy

How Linear achieved a $400M valuation without sales or ads by focusing on product excellence and community-driven growth.

On this Page

  • **Introduction: The Unlikely Contender – Rewriting the SaaS Playbook**
  • **The Genesis: Born from Frustration, Built for Builders**
  • **The Anti-GTM Strategy: Product Excellence as the Ultimate Weapon**
  • **Igniting the Flame: From Exclusive Beta to Viral Sensation**
  • **The Product-Led Flywheel: Turning Users into Champions, Teams into Customers**
  • **Scaling a Cult Following: Impressive Growth with Unconventional Economics**
  • **The Linear Blueprint: Key Lessons and the Path Forward**

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