I suck at GTM.
That's why I've built this site.
I've spent the past 10 years digging into other startup's GTM motions, to see what and why it worked. This is where I share what I find.
How did they actually do it?
What channels did they use? How did they win over their first customers?
Arc Browser
Arc Browser's Community-First Approach
How The Browser Company built a cult following through design-first thinking and community engagement.
Cal.com
Cal.com's Open Source Strategy
How Cal.com leveraged open source to compete with Calendly and build a sustainable business.
Clearbit
Clearbit's Data-Driven GTM Strategy
How Clearbit built a data intelligence platform through content marketing and strategic partnerships.
Deel
Deel's Global Expansion Strategy
How Deel scaled to unicorn status by solving global payroll and compliance challenges.
Descript
Descript's Creator-First Strategy
How Descript built an AI-powered video editing platform by focusing on creator workflows and community.
The stuff that doesn't show up on Google.
I'm talking actual ads, social posts, landing pages – the nitty-gritty. I try to add context on why it worked for them, and what challenges they faced.
If you're building, launching, or scaling — join us.
Founder, marketer, or just trying to get something off the ground? I'm building PlainIdeas to be a collection of real-world GTM examples, not just theory.
The Full GTM Picture
A clear GTM strategy breakdown with specific tactics and context about what the company was up against.
Media Assets & Scripts
Specific tactics and media assets — ads, posts, scripts, landing pages — with analysis of what makes them work.
Key Takeaways — No Fluff
Actionable insights you can apply immediately. No theory, no jargon — just what worked and why.